PUP Author Site

Author Questionnaires

​Standard Author Questionnaire

All non-textbook authors will complete the Standard Author Questionnaire. Author input on this questionnaire is vital to PUP’s collaborations, and an opportunity for your expertise and ambitions to inform our marketing and sales plans for your book.  The Press will consider all author suggestions as we create and implement what we believe to be the optimal marketing plans for your book, including publicity, advertising, social media, awards, and direct marketing campaigns.

Note: Please allow approximately 45 minutes to complete the Standard Author Questionnaire. Do not complete this until directed by someone from Marketing & Sales, and please submit only once.

​Textbook Author Questionnaire

All textbook authors will complete the Textbook Author Questionnaire. Author input on this questionnaire is vital to PUP’s collaborations, and an opportunity for your expertise and ambitions to inform our marketing and sales plans for your book.  The Press will consider all author suggestions as we create and implement what we believe to be the optimal marketing plans for your book, including publicity, advertising, social media, awards, and direct marketing campaigns.

Note: Please allow approximately 45 minutes to complete the Textbook Author Questionnaire. Do not complete this until directed by someone from Marketing & Sales, and please submit only once.

Sample Marketing Plans

​For Monograph Titles

The following is an example of the marketing efforts that PUP will undertake for your book. You will also find details on the timing of various efforts.

Note: These files are password-protected, so please reach out to your marketing assistant if you have not already received the appropriate password.

​For Textbook Titles

The following is an example of the marketing efforts that PUP will undertake for your book. You will also find details on the timing of various efforts.

Note: These files are password-protected, so please reach out to your marketing assistant if you have not already received the appropriate password.

​For Trade & Academic Trade Titles

The following is an example of the marketing efforts that PUP will undertake for your book. You will also find details on the timing of various efforts.

Note: These files are password-protected, so please reach out to your marketing assistant if you have not already received the appropriate password.

Social Media Tips for Authors

Social Media Tips PDF
Among the most simple and effective methods for promoting your book is through social media. Princeton University Press has a significant presence and a large audience on most social media platforms. If you are active or plan to be, follow Princeton University Press and tag us on your book posts, and please like and share our posts as well. We will post media news, publication announcements, events, and reader-generated content specific to your book and alert you with a tag. If you don't have a large social presence or are unsure how to get started, please review the attached Twitter tips. Though these are Twitter examples, the general advice is the same for all platforms: follow Princeton University Press and other relevant accounts; regularly like and share content; share news of your book and post about related news; and post consistently with a goal of at least three posts per week. If you have any questions, reach out to the Digital Marketing Team. We will be glad to help.

Building Your Profile on Twitter
On your profile page, you have a bio section that you can fill out to tell followers who you are, plug your book, and tag your school or organizations. Follow this video to learn how to optimize this section.

Building Your Community
One of the best ways to gain followers and increase your reach on Twitter is to participate in other people's posts by liking and commenting on them. Almost every academic field has a niche community on Twitter. Follow this video to learn how to find them, for suggestions on time spent building community each day, and more.

Promoting Your Book
In this video, we review how far ahead of pub day you can plug your book for pre-order, how to make the most of your pub day, and how to keep your book in your community's discussion following its pub date.

LinkedIn, Instagram, and Facebook
In this video, we will do a quick tour of these other social platforms and whose books perform best on them.

Content Marketing

​What Is Ideas?
The PUP website features a beautifully integrated Ideas section, which is functionally the online magazine of the Press. This page has been envisioned to house short essays that showcase author expertise, promote their books around pub date, tie to current events, and contribute to public discourse. It includes a variety of formats, including discussions between authors, op-eds, Q&As, chapter excerpts, and videos that serve as explainers for authors’ arguments and research. The site also features interviews from our podcasting partnership with The New Books Network. Using our digital marketing initiatives, we promote this site as a reading destination by boosting and distributing all posts across multiple platforms.

Process
Planning for Ideas pieces begins early in the season as we attend launch and other informational meetings about our books and authors. We work on plans by the month, arranging several thematic and pub date–oriented pieces. Pieces are short, averaging only around 800–1200 words. We develop the approach together with the author, and once a draft is submitted, we may provide developmental and copy edits.

The Ideas podcast is produced and distributed in partnership with the New Books Network, which produces and hosts the interviews. Bespoke episodes will run twice a month on weekdays closest to the 1st and the 15th. Since we can only offer this opportunity to two authors per month, the podcast is invitation only, though expressions of interest are welcome.

Writing Tips
- Try to write in a popular style and avoid highly technical or academic jargon.
- Avoid summarizing, reviewing, or referencing the book itself. The book will be linked on the article’s sidebar, and we find that quality and readability improve substantially when the essays stand alone.
- Ideas pieces with creative or thought-provoking titles tend to receive far more attention than others. We suggest avoiding vague or abstract phrases—instead, try including important names or keywords, framing the title as a question, or (if applicable) referring to current events.